Privacy Policy
Hearth Dream Homes (“we,” “us,” or “our”) values and respects your privacy. This Privacy Policy outlines the principles and practices we follow in collecting, processing, and protecting your personal data when you visit our website, hearthdreamhomes.com, or otherwise interact with us. We are firmly committed to safeguarding the confidentiality and integrity of your personal information and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Commitment to Privacy and Data Protection
Your privacy is central to our mission. Whether you’re browsing listings, contacting our team, or engaging with our services at hearthdreamhomes.com, we take great care to ensure that your personal data is handled responsibly and transparently. We employ robust technological and organizational measures to respect your privacy rights and protect your information against unauthorized access, disclosure, alteration, or destruction.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all information collected via hearthdreamhomes.com or through direct communication with Hearth Dream Homes. As the data controller under applicable privacy laws, we determine the purposes and means of processing your personal data. This Policy governs the data of all visitors, prospects, clients, and users of our services, regardless of geographic location.
3. Categories of Data Processed
We collect and process the following categories of personal data:
a) Usage Data
Includes data about your interactions with hearthdreamhomes.com: IP address, browser type, browsing behavior, pages viewed, session times, and referral URLs.
b) Account Data
Includes personal identifiers you furnish when creating or managing an account: name, email address, telephone number, mailing address, and login credentials.
c) Profile Data
Includes data relating to your interests and activity on the site: user preferences, saved listings, selections, feedback, and historical behaviors.
d) Communication Data
Includes any personal data contained in correspondence sent to us: email messages, phone transcripts, contact forms, and support inquiries.
e) Technical Data
Includes information about your devices: operating system, device type, screen resolution, time zone, and browser plug-ins.
f) Transaction Data
Includes records of your interactions involving services or purchases: payment details, billing/shipping information, and service usage logs.
g) Preference Data
Includes marketing permissions, notification choices, and property interests that you voluntarily disclose.
4. Legal Bases for Processing
We rely on a combination of legal grounds to lawfully process your personal data:
– Consent: For non-essential cookies, direct marketing, or account creation, where applicable.
– Performance of a Contract: When you engage our services or request information tied to a prospective transaction.
– Legitimate Interests: To improve our services, secure our website, monitor analytics, and communicate relevant offers where permitted.
– Legal Obligations: Where we are required to retain data for tax, regulatory, or legal purposes.
5. Your Rights
Pursuant to GDPR and CCPA, you have the following rights regarding your personal data:
– Right to Access: Obtain confirmation and access to your data we hold.
– Right to Rectification: Request corrections to inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your personal data under certain conditions.
– Right to Restrict Processing: Limit how your data is processed in specific circumstances.
– Right to Data Portability: Receive a copy of your data in portable format upon request.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
– Right to Non-Discrimination (CCPA): You will not be discriminated against for exercising your privacy rights under CCPA.
To exercise any of these rights, contact us at [email protected].
6. Security Measures
We have implemented comprehensive security controls to protect your data. These include secure socket layer encryption (SSL), multi-factor authentication for internal systems, log management, regular access audits, routine data backups, and mandatory privacy training for all employees. Access to personal data is granted exclusively on a need-to-know basis and subject to strict confidentiality.
7. International Transfers
We may transfer your data to and process it in jurisdictions outside your location, including jurisdictions that may not provide the same level of data protection. Where such transfers occur, we employ safeguards including Standard Contractual Clauses and ensure our vendors comply with appropriate international data protection standards.
8. Data Retention
We retain your personal information only for as long as necessary based on the purpose of collection, including:
– Account Data: Retained for as long as your account remains active plus a limited period thereafter.
– Communication Data: Retained for two years to handle follow-ups and customer support tracking.
– Transaction Data: Retained for at least seven years for legal and tax compliance.
– Preference Data: Retained until consent is withdrawn or updated.
– Usage and Technical Data: Stored for up to two years in anonymized or aggregated form for analytics.
9. Cookie Policy
hearthdreamhomes.com uses cookies to enhance your browsing experience. Cookies are text files placed on your device to collect standard internet log information and user behavior insights. We utilize:
– Essential Cookies: Required for core functionality such as navigation and secure access.
– Functional Cookies: Retain user login states and personalization choices.
– Analytics Cookies: Help us understand site traffic, content performance, and journey optimization.
– Performance Cookies: Enhance page loading, responsiveness, and interface efficiency.
10. Cookie Management and Compliance with GDPR & CCPA
Upon your first visit to hearthdreamhomes.com, we provide a consent banner allowing you to review and manage your cookie preferences. You may adjust your settings at any time through your browser or by re-accessing the cookie banner. We honor Do Not Track signals where legally required. Under CCPA, you may opt out of the sale or sharing of personal data from cookies by contacting [email protected].
11. Special Protections for Children Under 13
Our website and services are not intended for or directed to children under the age of 13. We do not knowingly collect, solicit, or retain personal information from minors. If you are a parent or guardian and believe your child has provided personal data to us, please contact us immediately at [email protected] so we may promptly remove such information.
12. Policy Updates and User Notifications
We may revise this Privacy Policy from time to time to reflect changes in practices, regulatory requirements, or technological advancements. We will notify users of any material changes by updating this Policy on hearthdreamhomes.com and may contact users directly when required by law. We encourage you to periodically review this Policy to stay informed of how we protect your personal data.
13. Contact Us
For any privacy-related inquiries, including questions, rights requests, or complaints, please contact us at:
Email: [email protected]
Website: hearthdreamhomes.com
We are committed to ensuring ongoing compliance with all data protection laws that apply to our operations and the rights of our users. Should you have any concerns or would like to exercise your data rights, our privacy team is available to assist.